Supply chain performance management for eCommerce brands is about more than sending orders out on time. It’s about capturing clear, consistent insights about the elements of your business that directly impact sales cycles and revenue streams. That includes maintaining strong inventory practices, fulfillment capabilities, warehouse performance and more.
Unfortunately, many emerging eCommerce brands place their entire focus on brand image and messaging, and neglect back-end processes. But focusing on supply chain performancelets you spot potential problem areas and make adjustments before things get messy.
4 Areas to Focus on to Improve Supply Chain Performance Management
Supply chain performance management begins with identifying the various aspects of your business that need to perform well. By monitoring these areas and implementing strategic improvements, you can improve your ability to create and sustain a well-oiled supply chain.
- Real-Time Inventory Tracking – As your company grows, you’ll need a real-time inventory tracking solution to maintain visibility into warehouse product levels. Up-to-the-minute data allows you to fulfill orders accurately and keeps your eCommerce site updated with the latest information to avoid customer order confusion.
- Velocity of Goods – Velocity is the amount of time it takes to sell in-stock products. When you have a clear understanding of item velocity, you can make better inventory purchasing decisions. If you know a particular item sells faster than other products, you can stock extra units of that item. Similarly, if some products are sitting on the shelves for weeks, conduct a cost-benefit analysis to determine whether it’s worth it to re-stock sold items.
- Timely Order Fulfillment – Inaccurate and slow order fulfillment can seriously hinder supply chain performance. Orders that arrive damaged or are shipped to the wrong customer are more likely to be returned, increasing operating costs and bogging down back-end processes. Successfully managing incoming orders and paying extra attention to fulfillment can help you avoid inefficiencies in the warehouse.
- Performance Insights and Metrics – It’s difficult to make adjustments to your supply chain performance management if you can’t clearly identify the areas that need improvement. In-depth performance metrics clue you in to the areas of your business that are working well, and those that need some tweaking. Armed with accurate performance insights, you can develop and execute strategies for improving specific areas of the business.
Achieve Better Supply Chain Performance Management Today
At Dotcom Distribution, we know that growth-minded eCommerce brands can’t get by with subpar supply chain management. We work with you to avoid common supply chain performance management mistakes, providing the tools to:
- Effectively manage and track inventory
- Quickly and accurately fulfill orders, including during peak sales periods
- Develop in-depth warehouse performance reports
- Ship products to customers, with average ground shipping speeds of 1-3 days to 75 percent of the U.S.
Don’t settle for second-rate supply chain management. Choose experience, performance and focus. Choose Dotcom Distribution. To get started, contact us today.