Selling more is always a challenge, especially in the competitive retail landscape. As a result, it can be helpful to take advantage of a diverse range of distribution channels. Why? Because channel expansion creates opportunities to reach new customers, build brand recognition and increase profits.
When brands want to sell more products, they often need to expand their customer base. Instead of trying to bring the consumer to you, what if you make your product readily available to the consumer no matter where they shop? This is where increased distribution channels can help.
A distribution channel is a chain of businesses or intermediaries through which a good or services passes until it reaches the final buyer or the end customer. Distribution channels can include entities such as wholesalers, retailers, distributors, and even the internet. A distribution channel is part of the downstream process, in which product moves from the initial supplier to the end customer. A distribution channel is also part of the place aspect of a company’s marketing mix, alongside product, price, and promotion.
Many retailers don’t consider the positive effects that expanding their distribution channels can have on their business:
Developing a new distribution strategy can ultimately be an effective way to increase your business. However, distribution across multiple channels can prove to be more harmful than helpful if the process isn’t planned and managed properly.
There are several elements that go into a robust multichannel distribution strategy – most of which can be overwhelming for brands to handle on their own. When you partner with an experienced, hands-on distribution provider, you don’t have to worry about the details that can jeopardize the achievement of important business goals.
An experienced distribution provider can manage important elements that affect your distribution channels and multichannel strategy:
Looking to expand your brand’s product distribution channels? Consider a trusted, experienced distribution partner such as Dotcom Distribution to take on your distribution management and strategy.
Dotcom Distribution is a strategic eCommerce distribution and fulfillment provider dedicated to helping your brand take advantage of new channels and market opportunities. Our facilities, systems, and processes are designed to help brands grow their customer base and explore new selling opportunities.
To learn more about how Dotcom Distribution can help you develop an effective strategy for exploring new distribution channels, contact us today.