For online clothing retailers and eCommerce brands, apparel packaging is just as important as the item itself. After all, the package is one of the few visual elements that customers get of an online retail brand. Unique, well-designed packaging is a brand’s chance to make a lasting impression, turning first-time buyers into repeat customers.
Packaging matters for eCommerce retailers and can play a big role in generating consumer excitement and creating a positive perception of a brand. The right design can differentiate an online retailer from thousands of competitors. Even more, exclusive and visually appealing packaging increases the likelihood that a particular brand will resonate in consumers’ minds.
But specialized apparel packaging is not about slapping a company name on tissue paper or boxes. It should be thoughtfully designed, going beyond basic elements and representing the brand.
Still unclear about what impressive packaging includes? Just stick to the ABCs:
Combined, these elements result in well-executed packaging that leaves an impression on consumers. Quality packaging also leads to:
Customized packaging can be expensive, especially if you try to manage it in-house. To achieve the best results and avoid soaring production costs, it’s beneficial to partner with a third-party logistics (3PL) provider that has proven results when it comes to producing top-of-the-line packaging.
Through an innovative combination of the latest industry equipment and robust warehouse managers, your brand’s apparel packaging will stand out in a crowded marketplace.
To learn more about partnering with Dotcom Distribution for custom packaging solutions, contact us today. You can also download our whitepaper, “Unwrapping the Customer Experience,” to read more results of our consumer survey.