As an eCommerce brand, your return policy plays an important role in the success of your business. Online consumers want the ability to purchase goods without having physically seen or touched them. However, they also want a customer-friendly return policy, with the ability to be able to return these goods without any hassle.
UPS’ Pulse of the Online Shopper research revealed that over 60 percent of consumers locate a company’s return policy before making buying decisions. With two-thirds of customers paying attention to returns before ever completing a purchase, it’s essential that eCommerce and online retailers offer streamlined, simple and customer-friendly returns processes.
Returns may represent the final part of the consumer purchasing cycle, but it’s often one of the first things a buyer considers before placing an order. So, a hassle-free returns process is vital for eCommerce and online retailers. Research conducted for Dotcom Distribution’s whitepaper indicated that when online retailers present a simple and headache-free return policy:
Lastly, 74 percent of online shoppers said that a hassle-free return policy could persuade them to buy from an online retailer – even if they’ve never shopped with them before.
Creating a streamlined, customer-friendly return process doesn’t need to be a complicated endeavor for eCommerce brands and online retailers. When you include these important elements in your return policy, the result can be favorable opinions among consumers:
The key to implementing and maintaining these favorable elements is partnering with a third-party logistics (3PL) and distribution partner that simplifies returns not only for your customers, but for your brand.
At Dotcom Distribution, our warehouse and fulfillment center is designed to handle customer returns with ease. We work with top shipping carries for simple, straightforward procedures that can provide speedy return service for consumers.
To learn more about how leveraging Dotcom Distribution’s service can enhance your return policy, or to download the whitepaper, “UPS Pulse of the Online Shopper – Delivery, Returns and Exchanges,” contact us today.