A crowded, competitive eCommerce marketplace has made growing emerging brands difficult. With so many established, well-known brands that consumers favor, how can you make your name stand out among the crowd?
The truth is, there’s no single answer. Instead, it’s a careful combination of several elements like images, identity and brand strategy that can help your brand grow and earn a reputation that keeps consumers coming back for more.
3 Important Things to Remember for Growing Emerging Brands
A big part of growing emerging brands is addressing each specific factor that plays into your overall brand. This includes company messaging, logos, package designs and more. Ultimately, these elements come together and stick in buyers’ minds.
If your brand is still emerging and looking to get a leg up on the competition, remember these three important factors that can contribute to steady, successful growth:
- It’s crucial to know and understand your buyer. The ability to accurately develop a sales strategy and grow a customer base is achieved by fully understanding your buyers. Key demographics like age, interests and more can clue you in to who exactly you’re selling to. You might even find it helpful to create a buyer persona. A detailed, in-depth customer profile will give you the insights you need to successfully reach the customers who are receptive to your brand.
- A picture is worth a thousand words. As an eCommerce brand, you aren’t able to invite customers into the store, where they can see and try products before purchasing –You have to communicate the quality and features of your products through images. One of the biggest mistakes emerging brands can make is slapping low-grade photos on their eCommerce sites. Customers will be so turned off by lousy images that they won’t bother coming back. Don’t underestimate the quality of professional, top-quality photos. They’ll highlight your products and make a great first impression with consumers, enticing them to buy.
- Your brand message tells the story of who you are. Growing, emerging brands need a story to share with customers. This ties into your brand’s message, which should capture the individual qualities and unique value of your company. Take careful consideration when crafting this message. Once it’s complete, you can weave it into product packaging and marketing. Remember, it’s going to be shared with buyers all over the world, so you’ll want to make it good.
You know what it takes to support an emerging brand – but do you have the resources to execute a strong brand strategy?
Dotcom Distribution is here to help.
We’ve helped brands that were new to the eCommerce marketplace earn the recognition, respect and loyalty of consumers. Professional photography, inspired packaging and a compelling brand story will elevate your brand to the next level.
Interested in hearing about what Dotcom Distribution can do for growing, emerging brands? Check out our latest eBook, “Emerging in eCommerce: A 360º View From the Inside.” You can also contact us to learn more.