This document will allow entrepreneurs and e-commerce specialists to understand the sound neurological evidence in favor of extending the e-commerce experience into the consumer’s home. This research pulls from current theory in the field of neuroscience to explore the reason why, according to a Google Survey, 40% of on-line shoppers stated that they would be willing to post an unboxing video or image.
You will discover:
- How to establish conditions that make it more likely for your customers to share their unboxing experiences
- How to explain why this excitement appears to have a “mirror” effect on those viewing on-line user-generated brand content
- How to capitalize on trust-related benefits of having your customers publically share their excitement for your brand
Download our Fulfillment and Unboxing Excitement whitepaper by filling out the form to the right.