Consumers are sharing and researching eCommerce products more on social media now than ever before. As online shopping becomes the norm, eCommerce retailers must understand factors that influence brand perception and the triggers that motivate consumers to share an unboxing experience or product online.
Dotcom’s 2015 eCommerce Packaging Study, Unwrapping the Customer Experience, identifies the main reasons consumers use and share on social media (product reviews, research). In the whitepaper, eCommerce brands and emerging retailers will learn:
- How to create memorable experiences with branded, premium packaging
- The effect of packaging on brand perception and repeat purchases
- How consumer desire to share packaging images can be leveraged for maximum exposure
*Please note that an update to the survey is available for download here.