*Please note that an update to the survey is available for download here.
Consumers are sharing and researching eCommerce products more on social media now than ever before. As online shopping becomes the norm, eCommerce retailers must understand factors that influence brand perception and the triggers that motivate consumers to share an unboxing experience or product online.
Dotcom’s 2015 eCommerce Packaging Study, Unwrapping the Customer Experience, identifies the main reasons consumers use and share on social media (product reviews, research). In the whitepaper, eCommerce brands and emerging retailers will learn:
To download a copy of Unwrapping the Customer Experience, fill out the form to the right.