Running a successful eCommerce business takes careful planning and preparation to ensure that you can compete in an increasingly crowded market. And if you’re methodical about strategies and stick to your business model, there’s no reason customers won’t keep coming to your eCommerce site to find the products they love.
3 Tips for Growing a Successful eCommerce Business
Ever wonder why so many eCommerce businesses fail? There’s a variety of contributing factors, but some of the most common culprits include:
- Poor photography that doesn’t showcase products appropriately
- A lack of clear inventory management, which leads to serious backend confusion and problems
- No set plan for fulfillment and logistics, resulting in slow shipping speeds, inaccurate orders and high return volume
Understanding these common pitfalls can help you avoid them and point you toward strategies that define a successful eCommerce business:
- Shine a spotlight on products with professional photography. Since customers can’t come into a physical store location to see and feel products before purchasing, the images on your eCommerce site need to make a strong first impression. Invest in professional photography to showcase products in the best way possible, offering 360º views and top-quality images so buyers know exactly what they’re getting.
- Take advantage of the right technology. Robust eCommerce technology is a game changer for growing brands. The right technology enables you to track key metrics like inventory levels, orders dispatched and other key metrics. It’s also beneficial to implement technology that generates in-depth reports. Once you have detailed information, you can easily spot the areas of your business that could use a little tweaking to improve performance.
- Partner with an expert fulfillment and logistics provider. Order fulfillment and logistics can quickly get out of hand, especially if you take it on yourself. One thing you’ll find is that most successful eCommerce businesses have an experienced fulfillment and logistics partner handing 3PL responsibilities. Strategic fulfillment companies manage shipping, kitting, inventory management and return processing.
Ready to Become a More Successful eCommerce Business?
Dotcom Distribution knows better than anyone that eCommerce business success doesn’t happen overnight. We’ve worked with brands from the beginning, and helped guide them through the growing pains on their way to becoming successful eCommerce businesses.
Need better product photography? Check. Trying to implement technology to better monitor performance? Done. At Dotcom Distribution, we’re dedicated to helping you achieve the next phase of growth for your business.
It’s time to become a successful eCommerce business. To learn more about Dotcom Distribution’s services, contact us today.