Packaging is often a consumer’s first offline interaction with an online brand. Online retailers hoping to extend their customer’s interest beyond the initial purchase and delivery should consider how to create an eCommerce experience that impresses. This includes a superior unboxing experience. Why? In a recent study, we found that humans are chemically programmed to repeat pleasurable experiences. Retailers can harness these addictive qualities by creating packaging that excites customers, motivates sharing and cultivates long-term loyalty.
In our tip sheet, we outline seven packaging suggestions that can help online brands create the ultimate unboxing experience and build brand advocates. To download our tip sheet, fill out the form below.
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