In a crowded multi-channel marketplace, logistics and inventory management sets industry leaders apart from the rest of the pack. By going the extra mile to optimize the supply chain, the most successful eCommerce brands dazzle consumers with innovative packaging, fast delivery and other capabilities that define exceptional online shopping experiences.
But optimizing your organization’s logistics and fulfillment processes isn’t as easy it sounds. To do it, you’ll need to avoid some of the common logistics and inventory mistakes that plague growing eCommerce brands.
Multi-Channel Logistics and Inventory Management Mistakes
Today’s online shoppers are increasingly concerned about what happens after they place their orders. They reward brands that recognize the importance of providing a unique, high-quality customer experience that continues until the package arrives on their doorsteps.
Although most eCommerce brands understand the value consumers place on delivery and packaging, it’s surprising how many fall short in the area of logistics and fulfillment. The good news is that online commerce companies can significantly improve operational efficiency and the quality of the customer experience by simply avoiding a handful of common logistics and inventory management mistakes.
Mistake #1: Poor Visibility to Inventory
In the world of multi-channel commerce, both consumers and brands require visibility to inventory. Robust inventory management tools enable online sellers to more accurately plan for sales and promotions, while keeping customers informed about in-stock merchandise across all channels.
Mistake #2: Unreliable Order Management
Botched orders are a recipe for disaster. Left unchecked, inefficient and error-prone order management routines damage loyalty and threaten the achievement of revenue goals. Advanced order management systems seamlessly integrate with other critical solutions to create the kind of order and fulfillment processes it takes to satisfy customers and deliver revenue improvement.
Mistake #3: Inability to Scale
Many eCommerce operations fail to consider the impact business growth will have on their logistics and fulfillment operations. Effective logistics and inventory management includes the ability to scale for promotions, peak sales periods and sustained revenue growth.
Mistake #4: Lack of Real-Time Reporting
Leading multi-channel commerce brands prioritize real-time reporting mechanisms that improve visibility to the most important aspects of their operations. By capturing real-time insights about inventory, orders and other areas of the business, your organization can take advantage of opportunities for process improvements, while more effectively meeting the needs of your customers.
Mistake #5: Reliance on In-House Resources
Every successful eCommerce business reaches a point when it no longer makes sense to handle logistics and fulfillment in-house. An experienced logistics consulting provider can help you determine when it’s the right time to outsource logistics and inventory management to a proven, third-party provider.
It’s Time to Get Serious About Logistics and Inventory Management
Dotcom Distribution is a leading provider of logistics and inventory management solutions for rapidly growing eCommerce brands. From warehouse operations to order management to inventory planning, we have the experience and resources to help you turn logistics and fulfillment into business advantage.
To learn more about how Dotcom Distribution can help your business, contact us today.