As eCommerce grows, how should your business strategy shift? To help brands understand this question, we surveyed 1,400+ online shoppers. Our 2018 eCommerce Study results show that today’s consumers prioritize convenience, experience, and quality when making online purchases.
Other 2018 eCommerce Study findings include:
- Why free outranks fast
- Why consumers do not want to pay more for shipping
- What is inside counts…only if it is of value
- How omnichannel is omnipresent
- The reason why buyer age impacts preferences
- The 3 categories remaining on top for eCommerce brands…and more!